Where shall we go?

Boone is proud to join the Togo Group. Stay tuned to this space to learn more about all of the new exciting things this will bring to Boone and the RV community.

Dozens of the top travel brands—including our own Roadtrippers and Togo products—use Boone to build digital experiences that inspire, connect, and move their audiences.

Media highlights

2017 Chevrolet Cruze Diesel’s 702-mile range can make for some crazy road trips

A partnership with Roadtrippers.com shows all the activities you can reach on a single tank of diesel.


The Ultimate App for Road-Trip Wanderlust

James Fisher grew up on the road with his family’s business—running overland safaris in Africa, from Morocco to Cape Town. For the past six years, he’s been working to resurrect the Great American Road Trip from an office in downtown Cincinnati.

— Wired

Plan Your Great American Road Trip

Roadtrippers, a new trip-planning website and app, can pinpoint the country’s most majestic bypasses, plus tell you where to eat and stay along the way.

— BBC Travel

Leadership crew

James Fisher

CEO, Co-founder

Before turning his sights on Boone, James co-founded Roadtrippers in 2012 and lead it to become the fastest growing map-based travel planner in the market. He has built businesses in real estate, travel, and clean tech. James is a proud country lad from Suffolk, England, an avid traveler, and spends his spare time restoring a historic Cincinnati brewery building.

Joshua Smibert


Prior to joining Boone, Joshua co-founded Carbon Ads, a venture-backed vertical ad network which was acquired by Buy Sell Ads in December of 2012. He also built the Fuel Brand Network, a group of web publications he ran as Managing Editor with Adelle Charles until it was acquired by Design Crowd in early 2012.

John Lauck

VP Engineering, Co-founder

Always intrigued by computers and software, John pursued this interest with a BS of Math and Computer Science and roles at both startups and larger companies, including Clear Channel and Vitrue (acquired by Oracle). Craft coffee in hand, John leads the engineering team at Boone.

Say hello

Boone HQ

131 E McMicken Ave
Cincinnati, OH
United States


5/206 Jervois Road
Herne Bay
Auckland 1011
New Zealand